Sunday, November 29, 2009

Aerosmith Doomed?


The news has been flying around for a few weeks, Joe Perry and Steven Tyler of Aerosmith aren't talking. However recently news has popped up claiming that Tyler wishes to pursue a solo career. Perry claims to know nothing about it, saying that "Tyler's lack of communication" is to blame. He seems pretty cool about the whole situation stating in so many words that he doesn't know how long Tyler will be out, but the band must go on. There is talk about Tyler's solo career and the band moving on without Tyler and getting a new lead singer.

This made me think about the film we viewed in class a while ago, "Money for Nothing: Behind the business of Pop Music". I guess that Aerosmith is technically Rock, however, I think that some of the same rules apply. I'm guessing that the rock music industry is still fueled by the thirst for money, money, money. Aerosmith won't make as much money without Steven Tyler as the lead, and vice versa, Tyler won't make as much with out his band members. He was practically the whole show anyway, so why he would want to quit blows my mind.



Aerosmith has been a big band for media synergy. They've been featured in many food commercials, including Pepsi. Tyler's daughter, starred in the movie Armageddon and therefore Aerosmith dropped Don't Wanna Miss A Thing, which was unreasonably popular. Their song Dude Looks Like A Lady was also featured in the movie Mrs. Doubtfire. The theme park, Universal Studios has a roller coaster ride devoted to their song Sweet Emotion. The have also been featured on video games such as Guitar Hero. So, it's clear to see that Aerosmith has brought in a good deal of money throughout the 40 years they have been together, but who wants one or the other? They won't be as popular if they aren't together and they won't bring in nearly as much money. Is this the end for Aerosmith?


Hopefully it isn't. Hopefully they get over their lover's tiff, get some rehab, and get back to business.

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